LinkedIn is global professional social networking site with more than 500 million members.
Founded in 2002, LinkedIn is the world’s largest social network on the Internet. Up to now, the number of registered users exceeds 500 million and continues to grow. In 2014, LinkedIn's Chinese name “Lingying” entered the Chinese market. In June 2016, it was acquired by Microsoft and became a wholly owned subsidiary of Microsoft Inc.
LinkedIn accounts are divided into company accounts and personal accounts. Company accounts can publish corporate dynamics; personal accounts can publish information about their own employment companies, education, professional skills, etc. Individuals can “join” the company and become employees. Corporate employees generally use LinkedIn to find opportunities for cooperation and individuals can use the platform to meet more interested professionals, learn skills as well as develop business.
LinkedIn and Foreign Trade
For foreign trade enterprises, overseas business can be developed by the salesmen or certain overseas network promotion channels. The overseas company “salesmen”can be gathered and such companies which has a requirement for the products can be discovered by LinkedIn. LinkedIn can help us to quickly discover the "potential customers" and save time and cost to develop new customers by the way of searching overseas companies procurement information, procurement personnel information, etc.
Linkedin Ad Form
1. Billing mode: LinkedIn ads are charged according to CPM, i.e, Cost per Thousand Impressions;
2. Ad content: Such Ads as corporate recruitment , corporate brand and product updates can be published in LinkedIn.
3, landing to: Ads can be linked to the company's home page, outside pages designated by the advertiser, or non-linkedin pages.
Visiting LinkdIn Homepage, Adding Friends Mutually, Forming LinkdIn Groups, Browsing any Company Page